12 Days of Ellen
Project Overview
Art directed Lyft's partnership campaign with Ellen DeGeneres for the "12 Days of Ellen" holiday promotion. Developed the visual campaign direction and social content strategy for the cross-platform partnership — creating a cohesive suite of assets that blended Lyft's brand identity with the energy and tone of Ellen's audience. The campaign ran across social, digital, and in-app touchpoints during the holiday season.
Partnership
Social
Campaign
01
Lyft · Partnership
Campaign Assets
Social content and digital assets for the 12 Days of Ellen holiday partnership campaign.
