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Universal Pictures · 2023Art Director

M3GAN

Animated BotArt DirectionSocial Content
Project Overview

Art directed the M3GAN theatrical campaign including the creation of the viral M3GAN Instagram bot — an animated social media character that interacted with fans in real time. The bot became a cultural moment, featured on CinemaBlend and widely covered across entertainment media, driving significant organic engagement ahead of the film's release.

01Universal Pictures

M3GAN Bot & Campaign

Animated Instagram bot and viral social campaign for M3GAN's theatrical release. Featured on CinemaBlend.

Animated BotArt Direction
M3GAN campaign banner
M3GAN Instagram bot screenshot
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