M3GAN
Project Overview
Art directed the M3GAN theatrical campaign including the creation of the viral M3GAN Instagram bot — an animated social media character that interacted with fans in real time. The bot became a cultural moment, featured on CinemaBlend and widely covered across entertainment media, driving significant organic engagement ahead of the film's release.
Animated Bot
Art Direction
01
Universal Pictures
M3GAN Bot & Campaign
Animated Instagram bot and viral social campaign for M3GAN's theatrical release. Featured on CinemaBlend.
