ProjectHail Mary
Project Overview
Art directed the campaign design and social content rollout for Amazon MGM Studios' theatrical release of Project Hail Mary. Led visual development from concept through execution — crafting the visual language, key art adaptations, and digital assets across social platforms to build audience anticipation and drive opening weekend performance.
Art Direction
Campaign Design
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Amazon MGM Studios
Campaign Design
End-to-end art direction for the theatrical launch campaign, including social assets, digital OOH, and campaign identity systems.